To obtain the best results from email marketing activities
is important to use a bulk email software in professional
way but also avoid the following mistakes.
Improvisation
A successful email marketing campaign is the result
of careful planning. An email message mustn’t
write superficially or without care otherwise very probably
its result will be to broadcast a poor image of the
firm that sent it.
Negativity, Inconsistency, Banal repetition
Positive emotions sell and persuade; It is best to avoid
anything negative in the message. Email marketing actions
must be coherent across the time and at the same time
mustn’t have banal repetition but change from
one occasion to the next
Think only to save on cost
Undertaking email marketing actions allows to save
on costs and get the target quickly, but the success
of the action depends to other factors too. In fact,
it is necessary to:
• establish how email marketing will help achieve
the marketing objectives of the firm,
• define the offer,
• write a clear message,
• monitor the results,
• train people to carry out this new activity.
A good email marketing activity generally guarantees
greater returns than other direct marketing tools for
the same cost.
|
